Growth Review
This review is about who your website brings in. We went through your search rankings, your site and your reviews. The main finding: all 354 monthly visits from Google come down to three things, your own name, your insulated concrete formwork page, and solar panels waterford. The 26 grant, insulation and heating searches you're built to answer, worth around 8,700 people a month, bring you nothing measurable. Two of your own pages share the exact same title and split whatever credit Google would otherwise give one of them. It's all detailed below, with what to do about each one.
Your site ranks for 48 searches in Ireland. 69% of your traffic is your own name. Another 28% is a single construction term, insulated concrete formwork. 3% is solar panels waterford. That's 100% of your 354 monthly visits from three things. Here's where the grant and insulation searches, the services making up most of what you actually sell, sit instead.
| What homeowners Google | People / month | Your situation | |
|---|---|---|---|
| heat pumps ireland | 1,600 | 76th. | 76th |
| air to water heating system | 1,000 | 30th. | 30th |
| wall insulation | 880 | 67th. | 67th |
| air to water heating | 720 | 44th. | 44th |
| insulation grants | 480 | 18th, close to page one, still 0 measurable visits. | 18th |
| external insulation grant | 390 | 80th. | 80th |
| home insulation grants | 320 | 20th. | 20th |
| grants for insulation for pensioners | 260 | 41st. | 41st |
The pattern is simple. Any search containing your name, or the words "insulated concrete formwork", finds you. Any search about a grant, an insulation type or a heating system, the actual services listed on your own homepage, doesn't, even when a page already exists to answer it.
None of this is a design problem. The site already has real photos of your founders, real accreditations and a completed-projects track record on show. These are structure and content problems, and steady monthly work on the pages you already have fixes them, not a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
The 26 grant, insulation and heating searches this report covers add up to around 8,700 people a month typing these into Google. Right now, none of them send you a single measurable visit, while your name and one construction term already carry all 354 visits you do get. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
None of the 26 searches above are new, homeowners already type them today. The two pages sharing the "Individual Grants" title are actively splitting whatever credit Google would otherwise give one page. Every month that split continues, the gap between page two and page one gets a little harder to close.